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LRV Blog:



Posted on: 08 January 2016   Tags: Online Basics/Content Is King/Improving Your Website/Website Development   Posted in: [Online Basics]

Taking your website from good to great.

  • Good content: You truly understand what your potential customers needs are & what they might require from you to make a buying decision. Put call to action; engagement content or most important content front & center. Make the buying process easy for them: having the answers they need to make a decision or make it easy for them to contact you.
  • It is Readable & concise: Use a Font that aligns to your Brand.  People today often don’t have the attention to read paragraphs & paragraphs. Crystalize points. Think about what Q’s your customers search the web for; embed common search terms, ensure you have content to support the commonly asked Questions.
  • Content is subdivided: Breaking up chunks of text improves readability. Create separate pages for separate topics, use headers and bulleted or numbered lists to make the pages easier to absorb.
  • Great Images: Photographs are an excellent way to draw people into a site or using graphics to indicate words and meanings.
  • Create breathing space: It helps create flow, focal points & ensures readability. Be consistent with how you use your spacing in pages & paragraphs.
  • Always updating: Especially for businesses selling seasonal products, it is of vital importance that customers can trust that the information on your site is timely. You only get one chance to ‘impress’ a potential customer – if they can’t find what they are looking for or there is mis-information on your website, you won’t get them back.
  • Simple navigation: Always provide multiple paths to the same content, make it easy for potential customers to navigate backwards, forwards, back up to the top of the page etc.
  • Contact Info: Ensure you offer several ways for potential clients to contact you. Physical location, address, phone # & email address. Consider a form that can be used directly from your site.

While there are a lot of elements that make a good website, if you start with the 8 points above it will make a difference. Take the time to study your potential customer’s wants & needs. They language they search on; are familiar with – use it. Done right, your website should be one of your most cost effective ways to drive growth.

How can we help you with your business? Let us define the best strategy for your business goals.